For All Men

Client
For All Men
Software
  • Illustrator
  • Photoshop
  • Adobe XD
  • WordPress
Year
2022
Deliverables
  • Visual identity
  • Webshop
  • Graphical assets

Mens attire,
from offline to online

In the dynamic realm of men’s fashion, where style meets individuality, Saxkjær & Aamann, a distinguished men’s wear retailer, embarked on a transformative journey to extend their presence into the digital space. Born as a brick-and-mortar haven for men seeking more than just garments, they envisioned a seamless integration of their physical store experience into the online realm, called For All Men. The goal was to craft a compelling webshop that could work with their stock management system, and resonate with their core values, providing a modern digital counterpart to their existing physical store.

For All Men has the belief that every man is equal, deserving of a shopping experience where personal connections are as crucial as the fashion selection.

To embark on this exciting endeavor, For All Men sought a comprehensive graphic design solution. A visual identity that encapsulates their vision, a logo that becomes the symbol of their commitment to inclusivity, and the creation of a webshop that seamlessly extends the in-store camaraderie to the online space. This graphic design case unfolds as we delve into the process of creating For All Men’s distinctive charm into a captivating digital presence, ensuring that the essence of their physical store is not just retained but elevated in the virtual world.

“From inspiration to a modern and functional webshop, with a sharp minimalistic profile, aimed towards men, this was the outcome”

Colors

#33cc99

#efefef

#343434

#1c1c1c

Typography

Logoet er alsidigt og kan repræsentere mange forskellige typer beklædning. Det er tidløst med et minimalistisk, skandinavisk udtryk, der passer til enhver lejlighed.
Lighedstegn: “angiver, at de to værdier på hver side af tegnet har samme værdi eller betydning.” I “For All Men”-kontekst repræsenterer det, at alle mænd er lige, og at alle størrelser er velkomne.
“Lighedstegnet” har to forskellige længder på x-aksen. Formålet er at illustrere mangfoldigheden i målgruppen (mænd).
Tykkelsen på bogstavet “L” er identisk med tykkelsen på linjerne i lighedstegnet. Dette valg er truffet for at skabe en ensartet visuel vægt i logoet.
Versalerne i hvert ord er justeret i forhold til hinanden, så symmetrien fremstår harmonisk og behagelig for øjet.
Streamlined day to day management

Stock management,
across offline & online

From the retail store and internal POS system, to implementation with webshop, online data transfer via payment gateway, to freight module (GLS) and to the receiving customer, I was a part of implementing the integrations and executing the setup from A-Z.