L.G

Client

L.G (Hill & Knowlton)

Software

Illustrator
Photoshop
InDesign
WordPress

Year

2017

Deliverables

Visual identity
Online blog
Digital assets
Print assets

From briefing, to approved
and finished campaign

I was blessed enough to achieve a supplier arrangement with the prominent design agency Hill & Knowlton (later rebranded to HALO) situated in Copenhagen.

They came to me with a very exciting case for their customer L.G. I was tasked with creating a visual ad campaign that could convey sustainability and place LG in the forefront of environmentally aware solutions in all of Scandinavia.

A multifaceted design project with great creative freedom that required the highest level of precision.

The materials LG needed ranged widely — from a logo that could encapsulate the campaign to printed materials such as roll-ups, stickers, and toppers for fridges and washing machines, as well as web ads and a website design with graphic assets for a full year of article content.

All of the above had to be delivered in four language versions — Danish, Swedish, Norwegian, and Finnish — while adhering to LG’s design manual.